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How to Market Your Business in Three Steps
Continually marketing your business in the most effective way possible comes down to three steps. 1. Clarify In essence, branding is making it crystal clear what you do, who you do it for, and why they...
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How to Redefine Who You Are and Who Your Customers Want to Be
I’m a member of The Duct Tape Marketing Consultant Network. A world-wide network of consultants started years ago by Duct Tape’s founder, John Jantsch. I recently attended Duct Tape’s Annual Summit....
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Want Your Marketing to Work? Live By the Calendar
Years ago, Seth Godin wrote a short, sweet post titled, Marketing in four steps. Like any Seth Godin post, it was short, insightful, and to the point. He mentioned a few things that I think we can all...
View ArticleHow to Kick-Start Your Marketing
Do you feel like your marketing needs to be revitalized? If a marketing jump-start is top of mind, but you need a spark to make the change, take a close look at the three insightful quotes below....
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How to Review Your Small Business Website (7 Critical Elements You Need)
Envision a potential customer landing on your website for the very first time. Your site has a few valuable seconds to capture their attention, and in that flash, your site is subject to several...
View ArticleHow Tactics Kill Your Marketing (And What to Do Instead)
People often talk about “marketing strategy” when they really mean “marketing tactics.” Business owners, or marketing managers, are lured in by tactics: • Social media marketing • Google Ads • Email...
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6 Step SEO Guide for Local Accounting Firms
For your accounting firm to go from surviving to thriving, there is one marketing tool that will help you every time: Local SEO. However, SEO for local accounting affirms is underutilized when it...
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6 Step SEO Guide for Local Personal Trainers
The personal training industry is growing. And FAST. The Bureau of Labor Statistics estimates that the industry is on track to grow 39% from 2020 to 2030, much faster than the average occupation....
View ArticleWhy Your Brand Strategy Should Power Your Content
“Most B2B content out there sucks. Big time.” Jason Vana said this, not me. But I agree, and here’s why… Jason advises us to treat content as a branding tactic, not a marketing tactic. Use content to...
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