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Why Small Businesses Hate Content Marketing (and What to Do About It)
Have you ever tried to explain what Content Marketing is to a small business owner? Ever been to a meeting where social media comes up and you’re greeted with blank stares and a “let’s please move on”...
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Blogging for Business? 4 Steps to Take Before You Start
There’s a topic I would like to expand on. And I guarantee you’ll have a strong opinion on it. It’s something any business owner must pay attention to, but before you think about dropping bombs of...
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5 Ways to Power up Your WordPress Blog
What are you going to do with your platform? That WordPress website of yours? What’s your vision? You do realize you have some competition? With everyone and their mother blogging it’s hard to...
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3 Things You Must Do Before Starting a Marketing Project
How do you kick-off a campaign for your company? Where do you start digging for those nuggets that might turn out to be pure gold? Well, before we dive in, let me describe three practices that will...
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What Crispy, Golden Treat Is Branding Defined? (And How Can It Help You?)
My father loved to take excruciatingly long drives. Growing up in the small state of Maryland, we’d often venture out to Pennsylvania, Virginia, West Virginia and the cozy surroundings of Western...
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How Much Does Website Design Cost?
I’m asked this question often. In fact, it’s probably the most common question a prospective client will ask me. And it’s often their primary focus. I don’t blame them. Marketing dollars are precious...
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4 Big Reasons Why Your Small Business Needs Content Marketing Now
I keep reading bloggers who say content marketing is not for small business. It takes too much time and effort. If owners or managers are not on board with a plan, it will never work. That there’s too...
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Want to Find Customers Online? You Must Master These 3 Rules
Here’s a fact: People buy from those they trust. And for trust to develop they must get to know and like you. If you can’t meet them every day for coffee, how on God’s green earth will they come to...
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How to Turn Your Business into a Marketing Machine
If you want rock-solid online branding and marketing you need something. And that something is a 1-2-3 branding and marketing mix… 1. Great content. (The red meat your audience consumes.) 2. Social...
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How Does Your Business Get Started with Content Marketing?
Have you read about content marketing but have no idea where to begin? Wondering what blogging and social media can do for your business? The businesses I work with often answer yes, but then ask the...
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How to Build a Brand that Will Grow Your Business (the Ultimate 10-Step Guide)
Does your brand have clarity? Do you feel that the image you project truly represents what you do? Does the tone of your copy jibe with the design of your website? And what about your copy and blog...
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Want a Stand-out Brand? Spice up Your Content.
The term content marketing can seem pretty, “meh” right? It often translates to SEO-engineered material or oh-so-informative posts wrapped in a not-so-hot skin. Your posts might be packed with more...
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Blogging for Business? 4 Steps to Take Before You Start
There’s a topic I would like to expand on. And I guarantee you’ll have a strong opinion on it. It’s something any business owner must pay attention to, but before you think about dropping bombs of...
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The Most Important Place to Start when Branding Your Company
I’m often asked the following … What the heck is branding? Many potential clients are under the impression that it’s having a nice logo slapped on a bright and shiny new website. Or that branding is...
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4 Ways to Fall in Love with Content Marketing (NOW)
It is time to fall in love with Content Marketing. Why? Well let me explain. I make a living providing visual branding solutions to small and medium-sized companies. But my industry is experiencing a...
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How to Give Your Brand Purpose and Attract the Right Customers
What if I told you there was something that could deliver more power to you and more satisfaction to your customers? You’d probably take that advice and run with it, right? Well step back and think...
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Why Your Business Should Start Blogging, Now
I often point out the importance of storytelling in business. Find your sweet spot through positioning, let your personality shine through, deliver it with emotion, and your story will sell like...
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4 Reasons Why Your Craft Brewery Should Start Content Marketing
I live in a drizzly locale some might call a craft beer heaven—The Pacific Northwest. There are probably five to ten craft breweries within eyeshot of my office. But craft brewing mania is no longer...
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4 Important Steps to Magnetize Your Brand
Are you looking to improve your marketing? Attract more potential customers? Grow your business? Of course you are. Now, if there was a potent 1-2-3-4 blend of elements with the power to grow your...
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How to Stand out Online and Improve Your Customer Experience
Do you want your brand to stand out? Rise above the online noise? That leads to a very important question for your business—how can your company’s brand stand out above the competition? If someone like...
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