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Marketing After COVID-19 – 3 Critical Steps to Help Your Business Survive...
There is little doubt that we are entering a steep, significant recession. And with the potential for a second wave of COVID-19 infections, limits to any type of face-to-face business will continue....
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How To Make Your Website a Magnetic Sales Tool
How do you create a website that sells? By writing copy that cuts through the noise and attracts the right people. This helps you avoid the exhausting struggle of trying to be all things to all people...
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McBreen Marketing Again Named A Top Digital Marketing Agency in Fort Collins
We are thrilled to once again announce our designation as one of the Top Digital Marketing Agencies in the Fort Collins, Colorado area by UpCity. The team at UpCity, an online marketplace that connects...
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3 Valuable Posts to Help You Tune Up Your Marketing
3 Valuable Posts to Help You Tune Up Your Marketing – McBreen Marketing Fort Collins, COEvery other week, I publish a post highlighting some of my favorite recent articles. Even though I’m based in the...
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McBreen Marketing Again Named A Top Web Design Agency in Fort Collins
Today, we are thrilled to post our designation as one of the Top Web Design Companies in the Fort Collins, CO area by UpCity. What This Means to You UpCity created its Top Local Agency marketplace so...
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How to Write Title Tags for Your Local Business (2020)
A title tag (or meta title) is an important Local SEO step that many businesses leave undone. But crafting well-written titles are essential for effective SEO and brand recognition. What the heck are...
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How to Write Meta Descriptions to Increase Clicks and Improve Your SEO
Creating consistent content is key to powering your SEO. The more quality content you produce the better your SEO will be. And when it comes to engaging and SEO-optimized content there are a few small...
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Why Copy Is Critical for Successful Marketing (And How to Get Started)
If you’ve applied my advice you’ve defined your ideal customer. And know the steps needed to frame captivating copy to make your website a magnetic sales tool… a. Define their triggers b. Clarify their...
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How to Write a Blog Post That Will Drive Traffic
You’ve decided to blog but you’re not sure where to start. What topics will you write about? How do you create posts that people want to read? And how do you maintain a consistent posting schedule?...
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Want to Get Better at Defining Your Target Market? Interview Your Customers.
Can you describe your ideal customer? If not, you’re certainly not alone, but you have some work to do. The more you know your target customer the faster your business will grow. But many small...
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How to Market Your Business in Three Steps
Continually marketing your business in the most effective way possible comes down to three steps. 1. Clarify In essence, branding is making it crystal clear what you do, who you do it for, and why they...
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How to Redefine Who You Are and Who Your Customers Want to Be
I’m a member of The Duct Tape Marketing Consultant Network. A world-wide network of consultants started years ago by Duct Tape’s founder, John Jantsch. I recently attended Duct Tape’s Annual Summit....
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Want Your Marketing to Work? Live By the Calendar
Years ago, Seth Godin wrote a short, sweet post titled, Marketing in four steps. Like any Seth Godin post, it was short, insightful, and to the point. He mentioned a few things that I think we can all...
View ArticleHow to Kick-Start Your Marketing
Do you feel like your marketing needs to be revitalized? If a marketing jump-start is top of mind, but you need a spark to make the change, take a close look at the three insightful quotes below....
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How to Review Your Small Business Website (7 Critical Elements You Need)
Envision a potential customer landing on your website for the very first time. Your site has a few valuable seconds to capture their attention, and in that flash, your site is subject to several...
View ArticleHow Tactics Kill Your Marketing (And What to Do Instead)
People often talk about “marketing strategy” when they really mean “marketing tactics.” Business owners, or marketing managers, are lured in by tactics: • Social media marketing • Google Ads • Email...
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6 Step SEO Guide for Local Accounting Firms
For your accounting firm to go from surviving to thriving, there is one marketing tool that will help you every time: Local SEO. However, SEO for local accounting affirms is underutilized when it...
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6 Step SEO Guide for Local Personal Trainers
The personal training industry is growing. And FAST. The Bureau of Labor Statistics estimates that the industry is on track to grow 39% from 2020 to 2030, much faster than the average occupation....
View ArticleWhy Your Brand Strategy Should Power Your Content
“Most B2B content out there sucks. Big time.” Jason Vana said this, not me. But I agree, and here’s why… Jason advises us to treat content as a branding tactic, not a marketing tactic. Use content to...
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