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What are the 7 Steps to Small Business Marketing Success?
As a small business owner, I imagine you’ve tried a variety of marketing tools and tactics. You may have even hired a consultant for a marketing campaign or two. But if you are reading this, I bet...
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6 Steps to Bring Your Brand to Life (Introduction)
This blog series is called “6 steps to bring your brand to life,” but before we get started, I think it’s important to lay a foundation. To create an outline for you, describing what branding is to me,...
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6 Steps to Bring Your Brand to Life (Step 1)
My last post introduced my 6 steps. Today, we start with step 1. What is step 1 to creating a great brand for your business? One that clearly shows what you do and why you do it, speaks to your ideal...
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6 Steps to Bring Your Brand to Life (Step 2)
What is step 2 to building something special that will be your most important asset—your Brand? If you’ve completed step 1 you should have a short statement that clarifies your brand’s mission with...
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6 Steps to Bring Your Brand to Life (Step 3)
Steps 1 and 2 have given you the firm foundation you need for effective brand-building. If you’ve completed the first two steps, your brand now has clarity and purpose—the heart of your business’s...
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6 Steps to Bring Your Brand to Life (Step 4)
If you’ve completed steps 1 and 2 your brand has clarity and purpose. And with step 3 you’ve detailed How you are going to help your ideal customer. So, you might be wondering, what is step 4 to...
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6 Steps to Bring Your Brand to Life (Step 5)
At this point you should have read blog posts 1-4 start here and completed exercises 1-4. If you haven’t, go back and complete the worksheets and only then come back to this email. And before I get to...
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6 Steps to Bring Your Brand to Life (Step 6: The Power of Story)
At this point you should have completed exercises 1-5. If you haven’t, start here, read the posts, complete the worksheets and only then come back to this post. 6 steps to bring your brand to life...
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6 Steps to Bring Your Brand to Life (Wrap-up)
If you have been following along with this series, you have read all my posts, from the introduction to Post #6 on the power of story. And, if you’ve completed exercises 1-6 you have… A clear brand...
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Why Your Small Business Needs Reputation Marketing
Online reviews can be golden for any small business. From Google My Business to Angie’s List, reviews can help your small business boost SEO, bring more traffic to your site, and help your business...
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Why Your Business Must Have an Elevator Pitch
“Creative Commons Elevator” by Gideon Tsang is licensed under CC BY-SA 2.0 Modified (cropped) from original If you’re a motivated small business owner who wants to create a bit of marketing momentum,...
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7 Core Components to Marketing Your Small Business
I often say branding is your most important asset. But marketing is your most important system. In order for your business to thrive, you need great branding and an effective long-term marketing...
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Want to Create Effective Marketing for Your Small Business? (Take These 3...
When it comes to marketing your business, there are so many tools and tactics it can be positively overwhelming. And if you’re trying to find the ideal consultant to help you market your business, the...
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Want More Customers? (Then Learn How to Listen)
Do you remember “The Joy of Paining” host Bob Ross? Yeah, that guy. He is no longer with us but for many years he captivated his audience with his soothing voice. A voice that could almost hypnotize...
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We’ve Been Named a Top Seattle Web Design Firm
As you may know, McBreen Marketing has been providing high quality digital marketing services to clients just like you in Seattle since 1995. However, today we’re excited to celebrate our designation...
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Step One to Small Business Marketing Success–Strategy
In a recent post I wrote about the 7 Steps to Small Business Marketing Success. As a Certified Duct Tape Marketing Consultant I’m a firm believer in a strategy before tactics mindset. A good marketing...
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Why Your Small Business Needs a Brand Audit
In my last post, I talked about Step One to Small Business Marketing Success. The post details how important strategic planning is and why some initial branding steps are key to create a marketing...
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Step 2 to Small Business Marketing Success–Forget the Funnel
Creative Commons Funnel” by Martin Wright is licensed under CC BY 2.0 Modified (cropped) from original Since 1965, the long-running soap opera “Days of Our Lives” has featured an opening with an...
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Get Your Free SEO Report Card
In my recent 7 Steps to Small Business Marketing Success post I wrote about the importance of creating a total online presence. Detailing how your website is the most important tool in your marketing...
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Step 3 to Small Business Marketing Success–Publish Educational Content
Do you want to know about a simple practice that can help your small business in many ways? A daily act that can help your small business build authority, increase brand awareness, and accelerate...
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